MKTG 231 - Marketing Management

This course is designed to provide the student with a broad introduction to the marketing discipline. The role and practice of marketing within an organization will be explored using conceptual and applied aspects. Communication and leadership skill development will also be emphasized throughout.

MKTG 231 is equivalent to BUS 132.

Credits
3.00
MKTG 231
CRN Instructional method Instructor Location Start date Seats available*
10078 HyFlex Matt Douglas Whitehorse (Ayamdigut)
0
Class schedule
Start date End date Room Monday Tuesday Wednesday Thursday Friday Saturday Sunday
F2F & Online Simultaneously A2402 - - 1:00 PM - 2:20 PM - 1:00 PM - 2:20 PM - -